EVERLY LIFE INSURANCE / BRAND, WEB, OOH, SOCIAL

Everly Life came to us with nothing but a name and a goal—connect with a new generation who needs life insurance but doesn’t know it. We knew that millennials are thinking about death in ways not everyone is used to, more flippant and with humor than ever. So to connect with our audience, we needed to get away from typical insurance jargon and traditional, boring marketing. So instead, we created a brand that confronts death head on. And does it with the new grim reaper mascot “Grimmy.”