I've been working in my idea book a lot lately and have just been creating whatever I feel like. I used to do this with magazines a lot when I was a kid and make designs and collages a lot and something just made me want to do that again. It was really interesting because as I looked through the magazines of all types, I looked at the ads and read a ton of lines that were really clever and some that I didn't prefer and started noticing trends of what kinds of ads were in what types of magazines. No huge epiphanies or anything, but it was interesting and got my mind moving.
